Roger Federer fith-ranked and Maria Sharapova seventh ranked remain tennis’ top 10 power couple when it comes to dollar signs.
The fellow Nike endorsers continue to flex endorsement power: the 27-year-old Federer and 21-year-old Sharapova are the only tennis players to crack Forbes‘ top 10 Best-Paid Celebs Under 30 list.
Reigning US Open champion Federer collected $10.1 million in prize money in 2007, raking in $25 million more in sponsorship pacts with Nike, Gillette, Mercedes-Benz, Wilson, Emmi, Switzerland’s leading milk processor and Jura, the Swiss leader in automatic household coffee machines.
Sharapova retains her title as the highest-paid female athletic endorser in the world. Six weeks after she stunned Serena Williams to take the 2004 Wimbledon title, Sharapova signed a three-year endorsement deal with Motorola worth a reported $4 to $5 million.
Two months after the 2004 U.S. Open, she signed a multi-year, multi-million international endorsement deal with Canon to promote the company’s entire line of products, ranging from digitize cameras to office products. She also has endorsement contracts with Nike, Prince racquets, Tag Heuer watches, perfume manufacturer Parlux Fragrances and a modeling contract with IMG.
Both Sharapova and Federer are represented by IMG. parent company of Tennis Week.